A blog
is just a website to represent some information or share ideas with others (McAfee, 2006). Due to the
revolution of the technology, the social media such as blogging has become one
of the most ways to share opinions, ideas and daily events for Individuals based
on their interests. Also, it can be used for marketing by many companies.
The
purpose of blogging
Blogs
have many purposes and uses. They can be used in the education sector, so
teachers can use it in term of learning students, managing their activities, teach
them how to comment and leave feedbacks, encourage them to share interests (Martin, 2013).
Another use of blogging is marketing especially for small business which might
help to build business models and communicate with others or take notes about some
products. Additionally, blogs can be personally or individually to share
information depending on hobbies or interests, such as politics, sport,
economics, music or, etc.
How to
create a successful blog?
-
Try to write a brief
about yourself to start a relationship between the blogger and the readers.
To define why you are blogging? What do you want from this blog? And what do you
expect from the readers?
-
Choose a clear and a
suitable title for the posts. Also, focus on one angel or topic.
-
Choose the platform or
the design of the blog. Which means, keep it simple, professional and
attractive. Use some images, bold fonts and any other formatting. The more
useful content you have there, the better your chances of readers finding your
blog.
-
Joining the blog to
other communities, so it will be easy to share the content with others and this
can lead to being active.
-
Respect others opinions
and comments.
-
Using some resources if
the blogger writes real stories or news.
-
Identify the target audience
or the readers based on the age, education, interests, occupation or hobbies. Concentrating on a niche readers and enhancing proper
content helps to ensure there will be strong interest in your blog's posts and makes
promoting the blog easier (Entrepreneur,
2014).
Strategies for obtaining readership
The
blogger or the writer should have writing skills which can make the posts interesting
by using some examples. In addition, commenting on other blogs and post the
link of your blog is a way to increase readers. Finally, try to be an active by
responding to the readers.
To sum
up, this is what the technology has given us by sharing our daily photos and
events. We can communicate with each other via Facebook, Twitter, Wikis, Instagram,
YouTube and Blogs such as Ask.
Thank you for reading, feel free to comment on my post.References
Entrepreneur. (2014). 6 Strategies for Launching a Successful Blog. Retrieved from http://www.entrepreneur.com/article/232478
Martin, A. (2013). How (And Why) Teachers Should Blog. Retrieved from http://www.edudemic.com/how-why-teachers-should-blog/
McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. MIT Sloan Management Review, 47(3), 21-28. Retrieved from http://search.proquest.com/docview/224963703?accountid=13380
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