Blog 3: Oracle WebCenter

 

Many companies around the world have utilized different social media tools for many purposes based on the Enterprise 2.0 expansion. I choose one of the largest companies in the IT field, which is Oracle. It has more than 380000 customers in more than 145 countries around the world, and it leads the database software, and due to the technology revolution it has expanded to focus not only on companies, but on individuals. It proved that it can build the future by changing their technology from databases to applications and then to the cloud. One of the services that Oracle has established is:

Oracle WebCenter (The Center of Engagement)

It is the center that assists people to share and collaborate with each other by engaging them in this site. This site allows business users to create their web pages to deliver their products and experiences to users and make their information accessible by their employees via intuitive portals and applications. The communication here can be between customers, employees and partners.

 

Some of the benefits and the features of Oracle WebCenter:

-          User-friendly: so users can easily create and manage the content, and the interface can be built by dragging-and-dropping content

-          It can be used by non-technical users

-          It is a dynamic site, easy to update based on experts’ reviews or IT users

-          It can include rating, reviews, comments and blogs

-          The ability to connect it with other social media tools

-          It can be designed to access by different mobile devices

 

When applying the 10 technology value levers across the functional areas that published by McKinsey, we can summarize some of them such as:

1-     Product development

Oracle as a big company has different methods and channels to communicate with their customers (companies/individuals), and is available through Facebook, Twitter, YouTube, blogs and discussion forums. Business users can get any suggestions from the users related to improve a specific product or an idea related to the website. Also, clients might share their experiences and insights about the product.

2-     Sales and marketing

It can be a method to reach to customers and stay up to date with latest product news and events. From this point, it can enhance customers’ loyalty and drive revenue based on special offers or promotions. Marketers can establish and manage the web content, and then they may prefer which products will be delivered to customers depending on some rules and customers classification. The ability to connect with customers through social media tools as I mentioned before.

3-     Customer support

Trying to help customers by using different channels, such as Twitter and other tools to communicate with them and solve their questions or issues. One of the best examples I found in Oracle WebCenter is the Live Chat that can be offered by Oracle itself.

 

To sum up, Oracle is changing and improving every day to provide different services to its customers. The WebCenter is just an example of how they implement Enterprise 2.0 to connect companies, business users and customers together to interact with each other and build digital business for next generations.

Thanks for reading.
Bader,