Blog 4: AT&T Company

Primarily, one has to mention that the blogs and wikis belong nowadays to the most important tools that help to enhance business of many companies both internally and externally. In most cases, the blogs of particular companies has 12 goals for business blogging in order to show that the organization has a human face and is ready to communicate; represent the CEO and other senior managers as progressive thinkers and competent providers of information about the company, the industry and the business community in general; improve communication with customers, including potential by maintaining dialogue; create a simple and affordable means of support; increase the effectiveness of PR-service organization; promote the brand, product or service to consumers; establish and maintain an open dialogue with important company people and organizations, such as current and potential employees and customers, and suppliers, the media, the business community, the public in general, potential business partners; conduct surveys and immediately receive responses from readers; earn revenue from advertising and sponsorship; use business blogs instead of sending e-mails on a subscription and mass mailings; and attract new employees (Wong, 2014). These goals are similar and related to the 10 value levers published by McKinsey.

One has to mention of the global telecommunication company entitled AT&T (American Telephone and Telegraph Company) that supplies various companies, businesses and government agencies with different kinds of data, media sources and e-telecommunications, and it is one of the biggest companies in Texas that provides the society with mobile phones and broadband subscription television.  As for the blogs, the corporation has different types of blogs that are designed for various purposes. Thus, there is a Consumer Blog where the people who are leading blogs are communicating with consumers. Moreover, the news about the company and their services are given. To add more, another kind of blog is called Networking Exchange Blog. It gives the possibility for people to share, join, and innovate with the network and technology experts, and; what is more, discover new methods to power their business. The company raises the business issues that are topical for their readers and the latter have the opportunity to share comments and express their point of view. This makes the website of AT&T more popular and; therefore, people are more likely to believe in professionalism of this company.

 

Besides, one more blog type is called Reimagine Business Blog where the heads of the AT&T are telling of the keys of the success of the company and sharing their experience with blog readers. Another blog that is related to businesses to give some useful solutions is the Digital Care eco system, and it consists of 2 types of social media. The first tool includes: Facebook, Twitter and YouTube. The second tool is a portal where customers can share their experiences with each other.

In Addition, there is also Innovation Space Blog where all the latest news in the sphere of technique is described that is not only linked to the AT&T business, but those products that may gain the people’s interest. Thus, by providing the society with the necessary information, the organisation makes more people read their blogs, and gives students the opportunity to participate in different exchange programs and hold various charity events such as Spurs Community Programs.

To conclude, one has to emphasize that businesses use blogs for various purposes as McKinsey mentioned; however, the main goal of AT&T Company is not only to promote their services and goods, but to create lively communication with their readers, support them with interesting information, conduct surveys and help people if it is necessary. All these opportunities attract people from all over the world and; as a result, AT&T is promoting its brand, products; engaging stakeholders in its business and drawing the attention of mass media to its company.

 

 

References

Attinnovationspace.com,. (2014). AT&T - Blogs. Retrieved from http://attinnovationspace.com/

AT&T Networking Exchange Blog,. (2014). AT&T Networking Exchange | AT&T Blog | Technology Blog. Retrieved from http://networkingexchangeblog.att.com/

Att.com,. (2014). AT&T Company Information | AT&T About Us. Retrieved from http://www.att.com/gen/investor-relations?pid=5711

Blogs.att.net,. (2014). AT&T - Consumer News. Retrieved from http://blogs.att.net/consumerblog

Blogs.att.net,. (2014). AT&T - Reimagine Business. Retrieved from http://blogs.att.net/reimaginebusiness

Wong, D. (2014). The Why: 12 Distinct Goals for Business Blogging. The Huffington Post. Retrieved from http://www.huffingtonpost.com/danny-wong/the-why-12-distinct-goals_b_5651566.html