Blog 2: Domino's Enterprise

In this blog I might go with the two options based on the technology used and the purpose of the use. For option one, this is the first time to use Google+, especially Blogger for the unit Enterprise 2.0. Even in other purposes I used to use WordPress for a period of time. I used to use the social media for specific reasons, especially to achieve a certain objective. Now as a student in this unit I’m trying to gain some knowledge and information by building a useful relationship and sharing our ideas and experiences together not only in this unit, maybe in other communities.

 

As an IT expert, however, I used to use Facebook, Twitter, Instagram and YouTube as social media programs. Around ten years ago, in the organisation where I was working for a period of time, we used to use software that has a simple interface to communicate with each other locally better than using emails and faster. It was a very easy and simple way to announce or ask for help in some cases. Then, the technology has come to change and affect many marketplaces and companies. These days we can see how these companies use the social media to reach to the door or the customer easily in order to save time and attract many and many clients. Many companies have extended their work and network, and these are some examples:

 

-          Domino’s Pizza Enterprise, is one of the biggest pizza chain in Australia in terms of both network store numbers and network sales. Also, it is the largest franchisee brand in the world. It has extended through six countries, with more than 1200 stores, and approximately 26,000 employees and it is the primary international Domino's franchisee. It has enhanced the Pizza ordering, which is can be online or using mobile applications (IPhone or Android). I used to use the mobile application to order and build my Pizza or choose other sides, and they will reach to the door in a specific time. In this application, you can check in/out fast and easily with the new PayPal payment options and track your order from the application to your door with the live Domino’s Pizza Tracker. Domino’s is available throw Twitter, Facebook, YouTube, and Google+; you can communicate with them via these channels. Moreover, people can impact each other by writing reviews through these channels to explain their opinion if they recommend the product or not. This is how the social media revolution can affect enterprises, including marketing to achieve their objectives.

 

-          Nowadays, individuals and small businesses have started using social media programs for marketing, buying and selling. For example, some users in Instagram buy some kind of food, clothes or accessories and this is popular in my country. Additionally, others used to use some popular sites such as Amazon, eBay, and souq. So people have established forums and blogs to discuss their experience in these sites or use special forums buying and selling goods.

In general, hope we share our experiences in social media channels through this unit to gain knowledge and acquire useful ideas.

Thank you for reading my blog.